As of October 2025, Claude Skills provide a highly effective way for AI Product Managers to build repeatable and context-driven workflows, especially for marketing tasks such as generating UTM links and transforming tweets into newsletters. Based on the demonstration by Greg Isenberg and Amir on YouTube, here’s how to implement this in practice:
1. Define Your Workflow with Markdown: Start by creating a markdown file that outlines your marketing process. This file should include reference documents and scripts that guide the skill’s execution, ensuring context is loaded only when necessary.
2. Utilize the Artifact Builder: Use the Artifact Builder within Claude Skills to auto-generate a UTM link generator web app. This web app can be shared among team members for consistent marketing attribution, saving valuable time during campaign setups.
3. Build Custom Skills: Employ the Skill Creator feature by uploading a sample tweet and newsletter markdown. The system then generates a complete Tweet-to-Newsletter conversion workflow in one live session. This step highlights the system’s ability to tailor content generation based on dynamic inputs, reducing manual editing and ensuring consistency across communications.
4. Validate and Iterate: After the initial setup, run tests to ensure the skill executes as expected. Make incremental adjustments based on feedback from your team to further refine the process.
Initial reports from early adopters suggest that using Claude Skills can dramatically reduce manual intervention in marketing workflows, leading to increased productivity and consistency. Specific case studies are emerging, but the available metrics point to a streamlined process with much higher determinism and fewer errors.
This approach is ideal for PMs seeking to automate routine tasks and improve operational efficiency using AI-powered tools.