11 Labs

Overview

11 Labs, more commonly known as ElevenLabs, is a voice synthesis tool used to generate realistic AI audio outputs. In the newsletter mentions, it appears as the voice layer in two practical multimodal workflows: a low-cost AI avatar video pipeline and an automated Telegram-based support assistant built with OpenClaw. For AI Product Managers, that makes it a useful reference point for turning text, scripts, or agent responses into polished spoken output.

Why it matters is less about the brand alone and more about the product pattern it represents: voice generation as a modular component in AI experiences. AI PMs increasingly need to evaluate how text, avatars, bots, and automation come together into end-user workflows. ElevenLabs shows up here as the audio interface that makes those experiences feel more natural, branded, and human.

Key Developments

• 2026-03-03: Referenced in a workflow by Udi Menkes that turned four All About AI videos into a step-by-step GenAI PM guide and then into a 30-second, 60-word AI avatar clip for $1.38. 11 Labs was used for voice generation, alongside Kling AI Avatar for lip-sync consistency and Remotion for editing and branding.
• 2026-04-24: Referenced in an OpenClaw demo showing how to configure an automated printer support assistant on a Hostinger VPS with a Telegram bot. 11 Labs handled voice synthesis, with ffmpeg conversion used in the pipeline to produce audio outputs in the host’s voice.

Relevance to AI PMs

• Prototype voice-enabled products quickly: AI PMs can use tools like 11 Labs to test voice UX without building custom TTS systems, making it easier to validate concepts such as AI assistants, narrated demos, onboarding flows, or support bots.
• Create branded multimodal experiences: The mentions show voice working as one layer in a larger stack with avatar generation, editing, and messaging. PMs can use this pattern to design cohesive experiences across video, chat, and audio channels.
• Evaluate cost and workflow tradeoffs: The examples highlight practical implementation details like low-cost content production and audio conversion steps. That is useful for PMs scoping MVPs, estimating unit economics, and identifying integration complexity early.

Related

• Kling AI Avatar: Used with 11 Labs in the March 2026 workflow to add lip-sync consistency to an AI avatar video.
• Remotion: Paired with 11 Labs for editing and branding in the same low-cost video production stack.
• OpenClaw: In the April 2026 mention, OpenClaw was the automation layer that connected the broader support workflow in which 11 Labs generated voice output.
• Telegram: Served as the messaging interface for the automated support bot that used 11 Labs voice synthesis.