As of 2025-10-07, OpenAI began rolling out ChatGPT Apps to Free, Go, Plus, and Pro users outside of the EU, with additional pilot partner apps to follow. For PMs, this presents a powerful opportunity to integrate third-party applications directly into the ChatGPT interface, thereby enriching user engagement and functional flexibility. Here’s how to set it up:
1. Identify strategic partner applications: Pinpoint which third-party tools or services align with your product’s goals and could benefit from integrated AI-driven interactions. 2. Review OpenAI’s API documentation: Familiarize yourself with the deployment guidelines and technical requirements for integrating partner apps into ChatGPT. This includes ensuring that data flows, authentication, and user experience guidelines are met. 3. Conduct a pilot integration: Start by integrating one or two key partner apps. Use a controlled user group to validate the interface functionality, response times, and overall user experience. 4. Monitor performance metrics: Track user engagement data, error rates, and performance ballots. With an expanding set of pilot partner apps expected soon, these metrics will be crucial in determining ROI and identifying potential areas of improvement. 5. Iterate based on feedback: Gather qualitative and quantitative feedback from your initial user base, refine the integration, and prepare for broader deployment.
While concrete case studies are still being developed, early implementation reports as of October 2025 indicate that PMs leveraging ChatGPT Apps have already begun to see increased user interaction and smoother workflows, positioning integrated partner applications as a key competitive advantage for AI-powered products.