AI Product Launches
Updated December 2025

How can PMs use OpenAI’s Sora 2 storyboard and video generation enhancements to create engaging product demos?

As of October 2025, OpenAI’s launch of Sora 2 storyboards and video generation enhancements provides AI product managers with a powerful tool to create dynamic, short-form demos. With storyboards now available on the web for Pro users and the ability for all users to generate videos up to 15 seconds (with Pro users getting up to 25 seconds), PMs can quickly develop engaging visual content for stakeholder presentations or user onboarding.

Here’s how to get started:

1. Access the platform: Log in to the Sora 2 web interface (upgrade to Pro if you need extended video durations up to 25 seconds). 2. Develop a storyboard: Use the interactive interface to plan your product demo by arranging key visuals and narrative points that highlight your product’s features. 3. Generate and review videos: Produce short-form videos directly from your storyboard. Use the 15-second (or 25-second for Pro users) video generation feature to create brief, impactful demos. Ensure that you include clear product benefits and calls to action. 4. Iterate based on feedback: Share initial demos with your team or a pilot audience and refine the storyboard and video content based on their input.

This approach not only speeds up the content development process but also allows PMs to test new product ideas rapidly. As companies begin to adopt this tool, early feedback suggests that engaging, story-driven demos can improve stakeholder alignment and reduce time in clarifying product value propositions.

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