As of November 2025, Pomelli—introduced by Josh Woodward from the GoogleLabs team—is designed to help Product Managers automatically generate and manage marketing campaigns for small and medium-sized businesses. This tool simplifies the process of setting up and tracking marketing efforts by utilizing AI to handle campaign creation and adjustments. Here’s how PMs can take advantage of Pomelli:
1. Configure Campaign Parameters: Start by inputting your SMB’s target market demographics, campaign goals, and budget constraints into the Pomelli platform. This allows the tool to tailor campaigns to specific business needs. 2. Leverage Auto-Generation Features: Pomelli uses AI to automatically generate ad creatives, select optimal channels, and schedule campaign launches. This reduces manual effort and allows PMs to focus on strategy rather than day-to-day execution. 3. Monitor Real-Time Performance: Use Pomelli’s dashboard to track campaign metrics such as engagement rates and conversion statistics in real time. Early users have reported more agile campaign adjustments based on live data. 4. Iterate Based on Feedback: Based on performance analytics, continually refine campaign parameters. This iterative approach helps improve campaign effectiveness over time.
While detailed performance metrics are emerging, these actionable steps offer a clear path for PMs to automate SMB marketing workflows using Pomelli. It represents a practical example of how AI product management tools from GoogleLabs are aligning with SMB needs, reducing manual overhead and enhancing overall marketing effectiveness.