As of 2025-10-01, Sam Altman announced that the Sora app is powered by the new Sora 2 video model, enabling users to create, share, and view videos in a 'ChatGPT for creativity' experience. PMs looking to harness this new capability can follow a structured approach:
1. Get Started: Sign up for the Sora app and familiarize yourself with the interface. Explore the creative tools provided by the Sora 2 video model to understand its range and potential. 2. Define Objectives: Establish clear video creation goals—whether it’s for marketing content, tutorials, or internal communications. Formulate your content strategy aligned with your product vision. 3. Experiment with Prompts: Develop a set of creative prompts and narrative templates that the Sora 2 model can use to generate video content. Test different styles and formats to identify what works best for your target audience. 4. Iterate and Collaborate: Use feedback loops by gathering input from your creative team and stakeholders. Adjust prompts, video templates, and content direction based on these insights. 5. Measure Engagement: Once your videos are live, track engagement metrics such as views, shares, and audience feedback to assess the effectiveness of the generated content.
This step-by-step process allows AI Product Managers to integrate the Sora 2 model into their creative workflow, improving efficiency and potentially reducing time spent on initial video content production. As implementation reports are still emerging, early adopters are encouraged to share learnings across AI PM networks.