As of October 2025, OpenAI’s introduction of the 'Ask ChatGPT' in-browser feature represents a significant step forward for AI product management. This new feature enables ChatGPT to view the current webpage and provide instant, accurate answers without requiring users to switch tabs. Here’s how PMs can harness this capability to boost user engagement:
1. Integrate contextual support: Incorporate the feature into your product's support or help sections to allow users to obtain on-the-spot clarifications about webpage content. 2. Prototype user interaction flows: Test various scenarios where contextual answers can reduce friction, such as answering FAQs or guiding users through complex processes directly on the page. 3. Measure performance metrics: Track key performance indicators like reduced bounce rates and improved session durations to quantify the impact of real-time insights. 4. Iterate based on feedback: Use early user feedback to refine response accuracy and optimize the feature for your specific use cases.
Real-world application of this feature is still emerging, but initial insights suggest that embedding AI directly within the browsing experience could lead to more seamless and engaging user interactions, ultimately driving higher customer satisfaction.